FAQ
- Is 12 Month CEO a coaching program?
- No. It’s an operating framework for your real estate business, with structured weekly group calls around it.
- Can I keep my CRM?
- Yes. A CRM can’t decide what business you’re building. 12 Month CEO is where that decision gets made and run, alongside the CRM you already use.
- Can I keep my coach?
- Absolutely. Coaching can give you valuable ideas and strategies. 12 Month CEO is where you decide how those ideas fit your business, then execute and measure them.
- What does it cost?
- Founder pricing is $7,500 for the year, capped at 28 seats. The regular price is $10,000 a year. It’s a 12-month commitment, with monthly payment available at a higher total.
- Why this price?
- Run your own numbers. What does it cost you each year that your business stops when you stop? Put that next to $7,500 and a 12-month commitment. That math is yours, not ours.
- Is this for new agents?
- It’s built for established agents and small-team owners who already have a real business to run. There’s no production cut-off for joining.
- How much time does it take?
- Time to work through the framework, operate your plan, review your numbers and join Weekly Calibration. The exact amount depends on your business and the strategies you choose.
- Will Sean personally coach me?
- No. Sean leads Weekly Calibration with his team. The membership also includes CEO Collaboration. There’s no private one-on-one coaching.
- Will this help me scale?
- It’s designed to help you understand your business, make strategic decisions and build the operating capacity growth takes. Results depend on your business and your execution.
- Why 12 months?
- Building a business doesn’t happen overnight. Twelve months is a full operating cycle: set the direction, execute, see the results, adjust.
- Does it guarantee results?
- No. You get the framework, the tools and the weekly group structure. Results depend on your circumstances and your execution.

Ready to look at your business differently?
Become the CEO of Your Business — WHILE SCALING.
— Sean Reigel, Founder, 12 Month CEO
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