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Eight modules to build it. Seven stages to run it.

They’re related, but they’re not the same thing.

The eight modules are how you build your own business framework. You work through them in order at the start. Each one ends in a decision about your business, not a lesson completed: what’s real today, the year you’re building, what has to stop, which strategies fit, and when the work actually happens on your calendar.

  1. what’s real today
  2. the year you’re building
  3. what has to stop
  4. which strategies fit
  5. when the work actually happens on your calendar

The seven stages are how the business then runs, every week, all year:

  1. REALITY

    Understand where your business actually stands today: production, financial picture, time, responsibilities and current operations.

  2. DIRECTION

    Decide what kind of business you want to build, with outcomes based on your personal and professional goals.

  3. STRATEGY

    Decide which strategies deserve your time, money and attention, and what needs to continue, change or stop.

  4. EXECUTION

    Turn your strategies into work that lands on your calendar, and build consistency around it.

  5. MEASUREMENT

    Track the numbers that matter to your business, so you know what’s happening instead of assuming.

  6. CEO DECISIONS

    Review the business, look at the results, and decide what happens next, instead of reacting.

  7. SCALE

    Find where to improve operations, build capacity and reduce how much the business depends on you personally.

The goal isn’t to make running your business more complicated. It’s to give you one connected way to run it.

The framework, the tools, and a weekly operating rhythm.

  • The 12 Month CEO Framework

    Eight modules, worked in order, that take you from where your business stands today to a declared direction, chosen strategies and an execution plan.

  • Tracker & Dashboard

    Tracking tied to the goals and strategies you set in the framework, so you know your numbers and can make decisions on what’s real. No scores, no grades, no leaderboards.

  • Five-week calendar blocks

    Your calendar plans five weeks ahead and refreshes after every Weekly Calibration, so drift shows up early.

  • Weekly Calibration

    A structured weekly group call at a set time, led by Sean and his team. Members review their numbers and execution and decide what deserves attention next.

  • CEO Collaboration

    A weekly agent-led group call to exchange ideas and experience with other business owners.

  • SOP Lab

    Where you document how each kind of work gets done, so it’s repeatable and can move off your plate.

Sean Reigel, Founder, 12 Month CEO

Ready to look at your business differently?

Become the CEO of Your Business — WHILE SCALING.

— Sean Reigel, Founder, 12 Month CEO

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